FILDERSTADT, 4 July The Hugo Boss fashion group has spent €100 million on securing its growth opportunities for the coming years with a new logistics centre – moving articles through the system remarkably quickly, and allowing fashion stores across Europe to be supplied within a maximum of 48 hours. In extreme cases, socks delivered by truck can be transferred in fifteen minutes to another truck, together with shirts and ties, to exactly match the needs of a particular business, already labelled with a price tag and equipped with anti-theft protection.
"Our stores are located in some of the most expensive locations in the world," explains Claus-Dietrich Lahrs, CEO of Hugo Boss AG – that is to say: locations that are too expensive to be wasted on storage, and the employees shouldn't have to worry about the pricing but should instead devote themselves to serving the customers. It was also important that everything that has been sold out be immediately replenished: If a customer finds a suit he likes, but then can't find a matching shirt, this doesn't fit well with the successful Boss retailing model.
"If we didn't have the logistics centre, we would very quickly have reached the limits of our own retail growth," Boss CEO Lahrs goes as far as saying. Whereas Boss was once a pure fashion manufacturer that supplied wholesalers twice annually, Boss now sells more than half of its products in its own stores and brings out twelve collections per year. By 2015, Boss intends to increase revenue to €3 billion: by then, Boss will be selling 80% of its goods in own-label shops.
Boss also describes the siting of its Filderstadt-based distribution centre – the most modern in Europe, Boss claims – as ideal: just a few miles away in each case from its Head Office, Stuttgart's airport and a major motorway intersection. Externally, the building measures 122 m wide and 270 metres long. The logistics centre will initially employ a workforce of 250 people.
Source: Frankfurter Allgemeine Zeitung
Photo: Hugo Boss
Hugo Boss, international lifestyle group and global market leader in the premium and luxury segment, commissioned IGZ in autumn 2012 with the design and implementation of SAP EWM (SAP Extended Warehouse Management) with an interface to SAP AFS (ERP) for its newly-built distribution centre in Filderstadt near Stuttgart, with a base area of 23,400 square metres. Alongside the manual warehouse areas, SAP EWM (SAP Extended Warehouse Management) manages a shuttle warehouse owned by Knapp AG equipped with 400,000 bays – the largest of its kind worldwide.
The shuttle model selected offers Hugo Boss the necessary flexibility to be able to react quickly and efficiently to future changes in the market and the requirements of its various sales channels. The direct storage of the original cartons, the immediate availability of the articles following goods receipt and the high throughput are other reasons for deploying this shuttle system. Picking takes place at highly ergonomic work centres, using the Goods-to-Person method.
The detailed specification, implementation and commissioning of SAP EWM (SAP Extended Warehouse Management) for the warehouse logistics processes in the new logistics centre were completed according to plan from October 2012 to December 2013, i.e. within just 15 months.
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